A Word About Email:

Many people would prefer to call and take care of ordering and Q and A over the phone. There are a few reasons why I do it differently. First, every time the phone rings I have to stop the build I’m working on. I prefer to build each wheel start to finish without interruption because I can get into a rhythm and work more efficiently that way. And as groovy as it sounds, I can get a better *feel* for how the wheel is coming up to tension and if any potential problems are lurking beneath the surface. From your perspective, this can only be a good thing.

But more importantly is that I get so many queries about weights, prices, colors, availability, tubeless, etc… that after a very short time (about 9:45 every Monday AM) all of the pending builds run together. If I tell you something (price quote, wheel weight, rim availability, etc…) on the phone, I may or may not remember it when it comes time to build your wheels.

Conversely, if we use email to correspond, I will refer back to those emails when I sit down to build your wheels. That means far, far less chance of you accidentally ending up with purple anodized nipples on your dream mo-sheen. Not that there’s anything wrong with purple nips.